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ESG Masterclass 2019

ESG masterclass

Welcome to an exclusive masterclass about Success Factors in games with Patrick Rose,
Senior Strategy Expert at Games Analyst.


Patrick is passionately devoted to the games industry with experience from titles like Tekken, Dark Souls, The Witcher and Cyberpunk 2077. 
Working as Games Researcher, Product Manager, Game Designer and Strategist with companies like Bandai Namco, Ubisoft and CD
Project Red - Patrick holds extensive experience of success factors in games. Recently he founded Games Analysts to help other studios
succeed with development, strategy, design, and monetization of games.

During eight intensive hours the Masterclass will teach you:

PART 1: POWER OF PLAY (before noon)
• Game design innovation
• Retention, commitment and stickyness
• Motivation factors
• Viral game design

• Business models
• Monetization strategies
• Market trends
• Competitor analysis

The “Power of Play” part addresses game design, gamification and motivation psychology.
What do we derive our motivation to play from, and what exactly makes us play?

“Success Factors” mainly carries the business part with strategy and business models.
Together this masterclass will give you a great foundation for making a successful game and build a
business around it - no matter if you run an indie game studio or work with triple-A games.

November 28, 9:00-17:00 or
November 29, 9:00-17:00
(Please note that you choose one of the days!)

2.000 SEK (plus tax). Discounts may be available for members of East Sweden Game and selected partners.
Lunch and Swedish fika is included.

East Sweden Game Westmansgatan 47, Linköping Sweden

Register here:


Startdatum 2019-11-28 09:00
Slutdatum 2019-11-29 17:00